The start: an online tool for usability and evaluation.

My name is Rob Wilbers and I am an undergraduate student of Business Communication and Digital Media on Tilburg University, The Netherlands. Starting today, I'll be writing on this blog about things that are related to business communication, social media, cognition and other interesting subjects which influence my daily life at Tilburg University. The subject of this week is: "An interesting tool to evaluate your corporate website".

When your company has an complex website, it is important that visitors can find their way through your website easily. What is good about your website and what can be improved? Is my website clearly organized or do the visitors experience problems while they are searching for information? Which aspects of my website are getting the attention of my visitors and which aren't? This seems very obvious to most of you but in a number of cases is isn't. 

Usabilla developed a very interesting tool to evaluate your website. Usabilla provides an online tool which visualizes the attention/feedback points of the visitors on your website. With the help of this simple tool, your are just a few steps away from a nice overview of the weak and strong points on your corporate website. The results will be presented in a 'heat-map'.

This heat-map gives you a nice overview of the attention points that your visitors have on your webpage (red is important, green is less important). What they find good or bad about your product and they can also add useful comments. This tool isn't only developed for your homepage, but can be useful for any webpage, mock-up or other concept that you want to analyze and get feedback from, given by your visitors. With this information it will become easier to improve your webpage and get better results and more happy visitors. 

Video: How does it work? 

More info and ideas of the possibilities of this online tool at www.usabilla.com. For more interesting reviews about Usabilla. 

• Mashable
• Frankwatching (dutch)