Social media, Pepsi and the Super Bowl

This year is the year that social media and the Super Bowl are finally going through the same path. Everyone from the advertisers and the NFL to fans and athletes are getting in on the social media like never before. It is not only the 3 million dollar commercial in the breaks during  this amazing sportevent, but several huge companies and brands have created an enormous (social) campaign before, during and after the game. This campaign has become very important to create 'buzz' around the message you want to deliver.

There are five things that affect the buzz:

1. Create a story
2. Turn your advertisement into a game
3. Release an app
4. Advertise the ad
5. Use Youtube

Pepsi

As a company it is also possible to avoid the commercial breaks during the Super Bowl and go totally online, Pepsi is the perfect example. For the first time in 23 years, Pepsi did not have a Super Bowl ad. Instead of the commercial, Pepsi spend $20 million on a social media campaign, called: The Pepsi Refresh Project.

The idea behind the campaign was to encourage people to submit ideas to refresh their communities, and site visitors can vote on the ideas they like best. Ultimately, Pepsi will select and fund the most popular crowd-sourced ideas.