The development of 3D products is enormous. Every day we see new techniques to watch the world we live in in 3 dimensional views. One of these techniques/products is the Panasonic D-IMager.
This evolutionary product contains a sensor which can offer the user a complete interactive experience, a controller-free computer interface. It uses a CCD in conjunction with near infrared LEDs for superior three dimensional accuracy that can be used to detect human movement and hand gestures.
Watch the video to see the variety in applications.
Furthermore, the D-IMager can be used in various security applications such as anti-tailgating systems and people counting and also allows consumers to control in-store electronic displays, play games and interact with advertising and information screens, all without the need to touch a screen or press a button.
This form of communication opens new doors for marketeers and communication specialists.
We make a huge number of choices every day. Generally these choices have an positive or a negative effect. We all want to make rational decisions, but often we are loaded with emotion that influences this decision. Events like whom to marry, which house to buy or whether to quit smoking are important choices which are based on emotion.
Decision-making is a process where both cognitions and emotions play an important role. If cognition help us generating ideas, emotions allow us to decide what is worth thinking about and what is not. Emotions also help us in deciding what is relevant and irrelevant, what is wrong and what is right.
Emotions have been categorized into two types: the positive emotions and the negative emotions. Negative emotions such as anger, serve to enhance credibility of threat, while positive emotions such as happiness ensure credibility of cooperation in decision process. Negative emotions can result in a limited search for new alternatives and less vigilant use of information, while positive emotions can increase or enhance active generation of ideas such as inference making, productive thinking and facilitate the integration of information in decision-making process.
In contrast to the negative emotions, positive emotions help individuals in decision making and because of this decision makers arrive at a decision more quickly than people who experience negative emotions. People who are made to feel happy were better able to eliminate unimportant information and processed information in a creative way.
A short but interesting interview with Antonio Damasio, researcher and professor of neuroscience at USC, about the influence of emotion on our daily lives.
Apple would not be Apple if they came up with something totally new. This time it is not a laptop, it is not a mp3-player, it is not a new iPad or iPhone.... Apple created their Magic Mouse.
This perfectly designed mouse doesn't have any buttons or a scroll-wheel anymore, only one multi-touch square on top. It doesn't need any further explanation, just see for yourself..
This year is the year that social media and the Super Bowl are finally going through the same path. Everyone from the advertisers and the NFL to fans and athletes are getting in on the social media like never before. It is not only the 3 million dollar commercial in the breaks during this amazing sportevent, but several huge companies and brands have created an enormous (social) campaign before, during and after the game. This campaign has become very important to create 'buzz' around the message you want to deliver.
There are five things that affect the buzz:
Create a story
Turn your advertisement into a game
Release an app
Advertise the ad
Use Youtube
Pepsi
As a company it is also possible to avoid the commercial breaks during the Super Bowl and go totally online, Pepsi is the perfect example. For the first time in 23 years, Pepsi did not have a Super Bowl ad. Instead of the commercial, Pepsi spend $20 million on a social media campaign, called: The Pepsi Refresh Project.
The idea behind the campaign was to encourage people to submit ideas to refresh their communities, and site visitors can vote on the ideas they like best. Ultimately, Pepsi will select and fund the most popular crowd-sourced ideas.
My name is Rob Wilbers and I am an undergraduate student of Business Communication and Digital Media on Tilburg University, The Netherlands. Starting today, I'll be writing on this blog about things that are related to business communication, social media, cognition and other interesting subjects which influence my daily life at Tilburg University. The subject of this week is: "An interesting tool to evaluate your corporate website".
When your company has an complex website, it is important that visitors can find their way through your website easily. What is good about your website and what can be improved? Is my website clearly organized or do the visitors experience problems while they are searching for information? Which aspects of my website are getting the attention of my visitors and which aren't? This seems very obvious to most of you but in a number of cases is isn't.
Usabilla developed a very interesting tool to evaluate your website. Usabilla provides an online tool which visualizes the attention/feedback points of the visitors on your website. With the help of this simple tool, your are just a few steps away from a nice overview of the weak and strong points on your corporate website. The results will be presented in a 'heat-map'.
This heat-map gives you a nice overview of the attention points that your visitors have on your webpage (red is important, green is less important). What they find good or bad about your product and they can also add useful comments. This tool isn't only developed for your homepage, but can be useful for any webpage, mock-up or other concept that you want to analyze and get feedback from, given by your visitors. With this information it will become easier to improve your webpage and get better results and more happy visitors.
Video: How does it work?
More info and ideas of the possibilities of this online tool at www.usabilla.com. For more interesting reviews about Usabilla.
